Voice/video room with real-time connectivity
Integrate Zoom webinars and breakout sessions
Email notifications to increase engagement
Searchable member directory and profiles
Better integration with mobile notifications
This gives us more flexibility than Facebook Groups to tailor argentina email list the experience to our members’ needs. This should lead to more member interaction compared to Facebook’s declining organic reach.
new news
We also changed the association’s marketing copy and positioning. Initially, the association focused primarily on the training itself—using language like “become a marketing expert” and “upgrade your skills.”
But as competition for training and workshops increases, we now place more emphasis on the community aspect. New messaging includes language like “Get access to more than 1,000 dedicated business-building marketers,” “A passionate community is waiting for you,” and “Connect with others who ‘get’ your role.”
This is important because many marketers work alone or with a team that doesn’t understand their function. A supportive community helps eliminate feelings of isolation and allows people to exchange ideas. Today, friendships and networking have become a more important part of the Social Media Marketing Institute value proposition than the training content itself.