At this stage of the process, the goal is to attract a constant flow of leads to the campaign in order to qualify them. Inbound and Outbound Marketing actions are then used. The focus of these actions is mainly on obtaining leads and sales .
Since we’re talking about Inbound and Outbound Marketing, do you know the difference between them? Watch the answer in the video below!
With this in mind, it can be said that this capture occurs iceland phone number resource continuously, theoretically never ending.
The role of the pre-sales team should be to evaluate the leads received by the marketing department. In return, the marketing department should always capture leads from strategies that are in full evolution .
Segmentation
From the content consumed and the information provided in registrations, it is possible to learn much more about the profile of your leads .
With this information in hand, your team can see how to segment these people considering the campaign's target audience .
This work will serve both to properly position these leads in the sales funnel and to help personalize the sales approach . To increase the chances of success, your sales team must know how to use this data to their advantage.
Traction
With a pre-sales team responsible for segmenting leads , the sales team itself finds itself freer to focus on the audience that has the desired profile and is genuinely interested in closing a deal.
This is a huge time saver for everyone involved, and it also contributes immensely to the success rate of the campaign.
After all, it will be possible to focus efforts on leads with greater chances of converting into sales.
Retention
One of the most important aspects of a customer acquisition strategy comes after conversion: customer loyalty.
In the old sales funnel model, this stage consisted of a gap that urgently needed to be filled.
Retention work needs to be entirely focused on performance metrics , just like the rest of your initiatives. In other words, focus on customers with lower chances of churn and on actions with greater potential to increase the lifetime value of this audience.