Expand advantages and precise positioning

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For campaigns optimized for leads, Advantage antigua and barbuda email list detailed targeting is automatically applied and can be opted out. New and repeating lead-focused campaigns will have this feature enabled by default. Finally, for campaigns optimized for link clicks or landing page views, Advantage detailed targeting will be applied unconditionally, without the need to opt out.

This expanded access requires updates to Meta’s Marketing API code by April 22, 2024. Advertisers and partners utilizing the API must implement the necessary code changes in the coming months. Mandatory activation for certain campaign types means developers cannot keep existing integrations intact.

Our Take: Allie says Meta should be more transparent about the benefits and penalties of these API changes. Advantage Plus' rapid expansion shows Meta believes in its potential. But the potential doesn't help advertisers who are now losing detailed options.

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