How can you optimize content for virtual assistants?

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Already in 2016, 20% of searches made on Google were voice searches , but according to comScore, in 2020 the percentage will rise to 50%. This will inevitably have an impact on web pages and internet traffic; it is therefore necessary to start adopting Conversational Marketing strategies and optimize sites to respond to people's voice searches.



The first thing to do is understand how these devices work. Virtual list of azerbaijan consumer email assistants get information from different sources . They can draw on our address book to make a phone call, they can turn to an on-demand music service to play a song, but they can also have their own tools to perform other actions, such as performing calculations.
But what happens when information is requested that the AI ​​system does not have? In these cases, the device searches for an answer on search engines. This allows it to provide answers to simple questions such as: “What is Digital Marketing?” or “What is a reporting system?” by searching among millions of sites that talk about this topic.

Is there a way to make virtual assistants choose to show our content instead of another? Yes! We have identified 4 key points useful to achieve this goal: