Style tips for email subject lines

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In this case, your recipient’s email client will recognize it as a URL and automatically link to it via a hyperlink. One of the main advantages of using HTML emails is the ability to use tracking. The two main email marketing metrics that can be tracked are message opens and link clicks . Click-tracking is achieved by using an additional URL that you include in the links in your email. This way, if someone clicks on one of your links, you can track their path after clicking.


For further insights, you may want to add UTM parameters brazil telegram data to your links to track email campaigns directly in your Google Analytics account and gain valuable insights into subscriber behavior and preferences. 9. Don't underestimate the Footer's appearance Last but not least is the footer, another important part of the template. The vast majority of email marketers use their footer fairly generically, including only the elements they are required to include by law (such as company information and an unsubscribe link) and social media icons linked to company profiles.


However, you can get more creative with your email footer design and use it to build a positive brand experience and achieve additional goals . For example: Emphasize the sales proposition Gathering audience feedback Promote your blog, podcast or other content Promote a special offer visible only to your most avid fans Promote your app, useful links and phone numbers Show the more human side of your business Here are some examples of great email footers worth drawing inspiration from: Footer with promise of happiness Gucci uses footer to promote Gucci App 10.