LinkedIn has done away with Lookalike Audiences,

[shaownhasane]

Our take:

turning off previously useful targeting options. However, the introduction angola email list of predictive audience and audience expansion alternatives will hopefully avoid disruption. Predictive audiences appear to be more advanced, potentially leveraging artificial intelligence (AI) models to deeply analyze conversion data and serve the most qualified new users.

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While there is concern that existing lookalike audiences will become stagnant without ongoing updates, marketers can still take advantage of these unupdated segments. When combined with more advanced targeting alternatives, campaigns should continue to reach valuable audiences.