The advantages of paid placement include:

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Yandex.Maps
You can place your organization on Yandex maps and start getting clients absolutely free of charge. To do this, you will need to create a company profile in Yandex.Directory and monitor reviews. Please note that the more detailed your profile is, the more trust your company will inspire and, accordingly, the higher the likelihood that you will be contacted.

Among the recent updates to the service, it is russia company email list worth noting the ability to track the loyalty index in the Directory profile. So far, this is only available to companies in the "Cafes and Restaurants" category. The loyalty index is formed based on a set of signals from users who share information with Yandex about whether they are ready to return to this place again.

The priority of displaying an organization's card in Yandex.Directory can be influenced for an additional fee. The cost will depend on the location, duration of promotion and automatically predicted number of potential clients capable of performing the target action. These may include: a call from the card, a click on the CTA button, route planning, etc.

You can order priority placement for a period of 3 months to 1 year, and the longer the placement, the greater the discount you receive.



priority when displaying services or goods;
geolocation tag branding;


placement of the company logo;
eye-catching green icon;
showcase of goods or services;
display of promotional offers.


Car service card with priority placement

Yandex.District
This local news service can be useful for small local businesses within walking distance, such as hairdressers, bakeries, small shops, sewing workshops, etc. Here you can publish information about promotions and special offers for free, distribute invitations to various events and inform local residents about the benefits of your company.

Yandex.District is displayed as a widget on the Yandex main page, which ensures good traffic to the service.



Yandex.District widget

The opportunity to place an advertisement appears when registering a corporate account, which has the following advantages:

display of clickable links to the site;
contact information: address, telephone number and description;
managing an organization's page from multiple accounts;
Possibility of verification and statistics via Yandex.Directory.
If your target audience is largely concentrated in a specific location, then Yandex.District may be a good platform for advertising your business. Moreover, you can promote your products or services here for free for now.

Yandex.Services
A service created to find specialists who can be registered both as an individual and as a legal entity. Registration involves filling out a profile with a list of services provided. The specified information is checked by moderators. Profile verification can take up to two days, if registration is rejected, you will be sent an email explaining the reasons for the rejection.