Of course, it is nearly impossible to be in a

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state where you can answer "fully prepared" for all elements of the preparation and belgium phone number resource assessment framework introduced above, and there is no need to do so. Each company's ABM should have different priorities for its success. Even if you are not fully prepared for important and necessary elements, you may decide to take measures to improve the level of completion through practice.

I believe that there is great value in the marketing department's efforts to gain a deeper understanding of management, sales, and customers based on the concepts and frameworks of ABM, and to increase the value created by marketing activities.

The current situation is that many marketing departments have not had many opportunities to engage deeply and seriously with customers who are likely to generate the most profit for their company and who can provide the greatest value (ABM target customers), and also with the sales departments, who are their main stakeholders.

The ABM approach creates an important opportunity for marketing departments/marketers to face customers and sales departments as people who want to know and know their customers better than anyone else.