You will also know what attracts your potential

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Try to understand what reasons lead them to be inactive. To do this, there is nothing like conducting a survey like the one in the example or using the networks and testimonials of other users. This way, audience the most. Create emails to regain their attention. Of course, encourage them to come back. Re-engagement emails for inactive subscribers The following list contains ten success stories that you can use as a roadmap to start creating your own campaigns: 1.- Banana Republic inactive user discount mail One of the resources that never fails when creating re-engagement emails for inactive subscribers is discounts. Although you should not forget that for a user to interact with your message, the first thing they must do is open it. In this case, whenever you are going to send a message in order to attract them again, you will have to play with a powerful subject that generates openings.


That is where the greatest weight of this student phone number list communication lies. From there, you have several options to reignite the spark. If you look at the example of Banana Republic, the brand plays with several elements: The headline is clear: “ We missed you.” From the very beginning, the brand tries to create a more personal relationship with the subscriber. It is clear to them that the brand cares and is aware of their passivity. A discount. In this case, the offer is 15% and the user is not even invited to go to a specific landing page to redeem the promotional code. The user is directly invited to go to the physical store. Probably because the human treatment they receive there will generate the push that the user needs. The discount only works by presenting the email. It's a way to make the message have value.