A common mistake brands make is to think that Black Friday is all about discounts and attractive offers. This is the time when companies can strengthen their relationship with their audience and make a difference both digitally and in their revenue.
Here, the first step in planning a consolidated action is to define which objectives must be achieved. What do we want to sell? To whom? In what way? These are key questions that help to understand what we hope to achieve with Black Friday and what steps can be taken to achieve this goal.
The second step is to be in the right place at the dominican republic phone number resource right time. You need to understand that online sales are not just about finding a specific product or service, but also about getting the consumer to the shopping cart.
In digital campaigns, it is essential that channels are chosen strategically to speak to your persona , helping directly and indirectly in the online research and purchasing process .
Therefore, there are many options to be worked on during the campaign:
paid media ads ;
work with influencers;
content production on blogs;
engagement posts and surveys;
email marketing/automation campaigns, etc.
Since we're talking about email marketing, how about watching a video about one of the main myths of digital marketing?
Although the list is large, with the right information in hand, it is possible to create a valuable campaign that generates results and brings the public closer to your brand .
Automation as a key piece to increase e-commerce sales!
After defining the objectives and main channels where you want to speak to the public, automation emerges as a valuable tool capable of integrating different stages of the purchasing journey , quickly and effectively.
This happens during and after Black Friday , as email automations are an excellent alternative to communicate in a personalized way , and provide the right stimulus at the time of purchase.
While you’re at it, check out what experts have to say about the relationship between paid media and e-commerce!