In the field of the media, Julian de Cabo, deputy director of the Instituto Empresa, has stated that “the media have reached a point of no return” due to the great social change. According to Mar Abad, editor-in-chief of Brandlife, we are heading “towards a new model of participation, where information will be more specialized and job seekers number data collaborative. The media will have a new moderating mission.”
In this new paradigm, people, users and clients, take on a role never seen before. Tomás Marcos, a renowned expert in personal branding, goes further and states that “people are also brands” and explains how we should prepare ourselves to converse: “we must return to the essence, establish who we are and be honest.”
Out in beta and on an experimental basis, and attracted a massive influx of listeners from the Internet and social networks, which even overwhelmed the brandworkmeeting online radio server for a few moments.