Know Your Audience
The first step in connecting with an audience is to be aware of who they are. This should go beyond the surface level of age, gender, and income breakdowns. Instead, there are a few questions you should ask before starting to undertake financial copywriting:
What are their values?
By keeping your audience in mind every step of the way, you’ll ensure your finance content is highly relevant to them. This makes it easier for your business to connect with people and list of south korea consumer email persuade them to come on board with your business.
Be Human
In finance, it can seem natural to take a formal stance, focusing on giving readers facts and figures without leaving much room for creativity. Sure, giving people as much information as possible demonstrates the value your company can provide. The trade-off is that your points risk coming across as impersonal and robotic.