Facebook and social media in general seem to be the new King Midas of marketing, but Nick O'Neill warns in an article that the popular platform born at Harvard is effective, although it has its weaknesses.
For the writer, the first thing to consider is that Facebook is not effective for achieving direct sales since only a small group of users buy while browsing, although the influence that brands can exert is susceptible to exploitation.
The second truth about social media is bc data hong kong that campaigns must create a larger volume of ads aimed at a smaller target audience, taking advantage of the vast segmentation options offered by this network of contacts.
Another factor to consider when using the platform is that it works when it comes to relational marketing, but it is not effective when it comes to generating direct results.
The fourth rule to follow is to understand the market. In other words, if Google's target audience for marketing is people looking to buy a certain product, Facebook's goal is to strengthen ties with customers and benefit from the information they are willing to provide.
O'Neill states that the fifth rule to follow is to establish budgets with concrete objectives in mind and that the sixth is to track the results and adjust the campaign according to this data.
The following rules are to build ideal spaces for developing customer relationships and to carry out tests with demographic measurements, without forgetting creativity and without carrying out overly specific segmentation.