Best Practices for Using Text Abbreviations

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Given the vast choice of text abbreviations available, you might be tempted to rely on them entirely, for all your SMS marketing. However, you should bear in mind that not everyone receiving your messages will be familiar with what they mean – or for that matter, be comfortable with using them.

Therefore, it’s iran telegram important to take a more balanced approach to using text abbreviations. The following recommendations will help.

Consider Your Audience
You should only use text abbreviations that your target audience will understand. You can use customer data, demographics, and records of their previous transactions to gain a better picture of what resonates with your designated recipients. Knowing your target audience will help in deciding whether text abbreviations are appropriate for a given campaign – and which ones you should and shouldn’t use.

Consider the Context
As well as your intended targets, you should take into account the context of the business/marketing discussion. Is it an internal communication with work colleagues that you’re on friendly terms with? Are you pitching a product or service to a potential client with traditional or conservative views?