If your business has a website, chances are you've also implemented a blog. A blog is a great addition to your business model, as you can upload content that will drive traffic to your site, which can result in a lead or conversion. However, what's the best way to make a blog post? A blog post has many parts and sections to consider, and you need to pay attention to all of them to make it effective. Below is the anatomy of a perfect blog post:
1. Header
Anatomy of a post
Remember this: you have just a few seconds to palestine b2b leads grab a reader's attention, so your headlines need to be interesting and give a good scoop. Most users only need to read a headline to know whether they want to visit a site or not. In fact, 60% don't read past the headline . So how do you write one that works?
Write several titles until you are happy with one. If at any time you no longer like it, you can review your list again.
Find the right keywords to get your headline to appear high on Google and other search engines. You can use tools like Google AdWords or SEMrush to do this.
2. Meta description
The meta description is the HTML tag that contains information about a web page. Every page on your site should have one, especially your blog posts. In a Google or other search engine result, it will appear under the header and URL, so it's important to write a meta description that encapsulates in an engaging way what the post is about so that the user will want to click on it.
Ideally, you should not be succinct in your meta description, but you should not go on too long either. 155 characters is an ideal length to capture the reader's attention.
3. Images
Finding an image that not only perfectly represents the content of your post, but also pleases the reader and encourages them to continue reading is not an easy task. You have to be careful not to choose an image just because it seems aesthetically pleasing, or do the opposite: include it just because it represents the elements you talk about in your post. You have to find a balance between both things. For example, if you are going to talk about dogs and their owners, look for an image that shows a dog and a person, but at the same time has something more, such as a sign of friendship, union or the emotion that best suits your content.
4. Introduction
The introduction is a hook and bait. It's your chance to convince the SEO Chronicles | Content Marketing reader that the perfect blog post you wrote is exactly what they're looking for and that they didn't make a mistake by relying on your headline. This shouldn't take too many lines or you'll lose the reader's attention. To keep it, it's best to make an invitation to read or pose a question that intrigues them.
5. Body
This is the core content of your post, what the reader expects to find once they click through and get past the introduction. It is best to divide the information into categories or subheadings, and it also works if you make a list of the most important topics. A flat post can be a pain to read and you will lose the reader's attention after a few paragraphs, so you must maintain a balance between relevant information, easy-to-read informal language, and a good flow of content. As for length, 500 words are more than enough for a perfect blog post.
6. Conclusion
The conclusion of the content is the perfect moment to connect with the user and make final recommendations. This last part is called the “call to action” and, although it is sometimes a mistake to not include it, it is one of the crucial parts that will decide whether a blog post is effective or not. A good closing of the content accompanied by a call to action is the element that will generate a lead or a conversion that, in the end, will open the doors to start your loyalty campaign.
If you are a content creator, want to be one, or have an online business that has a blog , you now know the parts that will make your posts perfect and effective. It's time to start attracting more visitors and connecting better with your recurring users. Let's get to work!