From key words, therefore, we must move on to action.

[nrumohammadx1]

“The image that the brand gives of itself is one of the main factors that make the difference, especially when the prices and products on the market are more or less identical. A well-defined brand image is reflected in high-quality services, transparent products; and all this generates trust in users” (source: Wattics).

Therefore, the key words around which the main operators in the sector (large and small, old giants and new start-ups) are re-building their image are: innovation , attention to the environment and sustainability , customer centricity .

“It is essential for utilities companies to recognize that the only way list of angola consumer email to continue to be successful in this new environment is to embrace this transition phase and the changes it brings,” said Kevin Lane Keller, professor of marketing at the Tuck School of Business in Dartmouth (USA) and one of the most important international experts in brand management. “To implement this change of pace, a radical re-branding process is necessary. And the change must occur in a dialogue between the company and the outside world to which it addresses itself” (source: Wattics).