There’s no point in creating relevant content if your potential customers don’t do anything other than read it. That is, you need them to make a decision.
That's why you need a CTA ( call-to-action ). A CTA is usually used at the end of content, as a suggestion of what the user can do next.
This suggestion will depend on azerbaijan phone number resource the stage of the sales funnel your lead is in. Some examples are:
follow the brand's social networks;
download an e-book ;
read an article;
subscribe to the newsletter ;
access the product page;
between others.
Apply SEO strategies
For Inbound Marketing for e-commerce to be successful, your website or page needs to have a certain level of visibility on Google. This is because, according to research, more than 25% of people who use this tool tend to click on the first search result.
And that is the goal of SEO techniques: to optimize your website so that it can be found more easily and thus attract qualified traffic. This is one of the most economical and recommended practices when we talk about Inbound Marketing for e-commerce.
Use landing pages
LPs ( landing pages ) have the same goal as CTAs: to convert your visitor. The difference is that, instead of a button or click, they are conversion pages.
Landing pages also help with ranking and data collection , and can be used in different Inbound Marketing strategies for e-commerce, such as:
download free material in exchange for the lead 's personal information (email, name, contact, etc.);
schedule a meeting or conversation with consultants;
start purchasing a product or service;
create a personalized conversion page for each segment of your audience;
between others.
Send email marketing
Keep communication with your customers active and your leads engaged by sending email marketing and newsletters .
Emails can contain a variety of different content, such as blog articles, social media posts , and even offers and discounts.