Project detection is the spearhead of every company. Whether in the B2B or B2C world, project detection must comply with digital. Indeed, the use of digital tools is a real gold mine of information both in terms of its data and its processing. switzerland whatsapp data
Initially carried out through a telephone prospecting approach, project detection is carried out through commercial exchanges. Today, the B2B universe is lagging behind from a digital point of view and traditional means of communication remain the most used.How to do project detection using digital? This is the first question we will answer. Project detection via the web is part of a global strategy involving traditional and digital tools.
Regarding digital tools, several possibilities are available to you to carry out project detection. The first is CRM tools that allow you to see customer needs, particularly via scoring . The concept of scoring allows you to give points to a person visiting your site. The more they visit your site, the more interested they will be in you. You will also be able to know their points of interest and thus offer them a personalized offer.
There is also marketing automation that allows you to generate leads and detect projects. This is part of the process at the same time as scoring. Marketing automation consists of managing, automating and executing marketing actions. We can cite as an example the sending of personalized emails.
You can use monitoring software that will scan the state of your market for you and see opportunities. If you do not use a monitoring tool, create alerts or use social networks. Today, more and more salespeople use social networks to detect projects. If we take the example of LinkedIn, it is possible to know the needs of a company and thus contact decision-makers directly.