In the digital age, traditional prospecting is being challenged because it is not multi-channel. Digital prospecting therefore seems to be one of the answers to this problem. However, going 100% digital, particularly in terms of commercial exchanges, is not in the norm. Even if each of us wants faster and simpler processes, the contribution of humans remains a vital constant.
Therefore, thinking multichannel is the solution for tomorrow's commercial prospecting. We know today that even if 74% of Internet users do research before buying, 80% of them want to maintain human relationships. oman whatsapp data
In the context of BtoB industries, decision-making takes longer due to the costs of the various actions. The presence of human interactions is then necessary for the acquisition and loyalty of your customers. Having a wide range of channels for prospecting is therefore the solution to generate more and more leads.
So, let’s see together how digital prospecting is inherent to a global commercial strategy?Digital prospecting is now necessary if we want to meet the expectations of potential customers. Indeed, digital creates new opportunities, new commitments, but above all it allows us to broaden our horizons. The objective is to get away from completely cold prospecting by getting away from the pattern of one salesperson = one database = x calls.