Better understanding your customers is the keystone of all businesses. The goal is simple: to provide better customer service throughout the purchasing process. By purchasing process we mean different phases:
A first which is that of reflection where the potential client finds out about a product or a service
In a second stage, that of commercial conversion, that is to say the moment when the customer decides to buy
A third phase which is that of after-sales service and which must offer an adequate and personalized customer experience. malaysia whatsapp data
Therefore, better understanding your customers can be schematized in the form of infinity. If a customer has a pleasant experience, then a climate of trust is established which will create loyalty.Customer loyalty and the after-sales service offered to them make them possible future buyers. Understanding your customers better becomes a necessity, as does the personalization of a service because everyone wants a fast and precise service.
We will see how it is possible to better understand your customers by looking at three essential points:
Consumer behavior
Data processing
The use of classic customer relationship tools