In this article, we tell you everything you need to know about A/B Testing, its importance in any communication strategy, and the ways to work on it at HubSpot.
The concept of A/B testing applies to countless marketing and communication strategies . In today's digital world, where every click and interaction matters, companies are constantly looking for ways to optimize tactics. This is a very useful tool that has changed the way we make decisions.
In this post, we'll dive deeper into the world of A/B testing and how to do it at HubSpot.
What is A/B Testing?
A/B Testing is a method that consists of sending or uploading two versions of a piece of communication to determine which one performs better and thus achieves a specific objective. Instead of relying on assumptions or intuitions, this testing system is created to generate concrete data and evidence to make informed decisions. It is used in emails, websites, advertisements or pieces in general.
Are you not sure which image to put, what text to write on a button, what web organization is ideal for your page? This is your solution. Using a programming-assisted system (which generally works with platforms such as HubSpot) you can determine content for a certain group of people and a different one for another. This way, you can actually test the possible impacts or results of each doubt that may arise in the process.
What are the benefits of A/B Testing? Finding ways to reach more cayman islands phone number people and make their experience much more positive is great for a business. In addition, other benefits include an increase in the conversion rate , since by testing different variations of an element, such as a purchase button or a subscription form, you can determine which of them generates a better result and, thus, improve your metrics.
How can I run an A/B Test with HubSpot?
There are a number of different tools and features available in HubSpot for doing this type of testing. Before you begin, it's important to be clear about your goal. Do you want to improve conversion rates, openings, or measure the impact of a landing page? Defining a clear horizon will help you focus your efforts and get meaningful results.
For emails , you need to go to the Marketing tab and then to the “Email” tab. You need to choose the email you want to test and, once inside the design editor, you need to look for a small button, located at the top left of the screen, that allows you to run a test. You can give different names to the two emails, the distribution of the deliveries, the metric you want to highlight and how long the test will run. Then, you can edit both emails by clicking where it previously said “Run a test.”