How to choose the right event

[sadiksojib35]

Before forming a list of suitable events, you need to analyze which of them are visited by your target audience. To do this, you should find out which venues host authoritative speakers from a related or similar niche. The next step is to study the programs of events that have already taken place and update your topics. It is best to collect them in a list.

You can select venues on event aggregators, such as TimePad or ExpoMap. These resources collect information about all upcoming events. On auxiliary resources, events can be searched by location and specified new zealand whatsapp phone number topics, such as "Real Estate", "PR", "Marketing" and "Medicine".

You can also search for events on niche sites or in Telegram channels, where lists of major interesting events in a certain niche are compiled annually. Industry conferences can also be covered by specialized publications or educational platforms, for example, Skillbox Media.

It is also worth monitoring the social networks of event organizers. For example, on TimePad you can find the organizers' contacts and follow announcements by subscribing to these pages. You can also look at professional associations, for example, AKAR (Association of Communication Agencies) organizes several events every year.

For a speaker's debut, it is important to start with small events for 10-25 listeners. This is useful both for experience and networking. After the first speech, it is important to work on mistakes and analyze the audience's reaction. In this way, the expert will develop a background. Subsequently, it will be easier for him to get to large events and cope with them. To select local events, you need to monitor city organizations that organize business breakfasts or regional conferences.

Personal case. With a client from a solid niche, but without media weight, we started with small events. The first was designed for 25 people. We thought through the topics, developed a presentation and gradually moved to a large hall with 1000 spectators.

A year later, an organizer of a large-scale event approached us. He invited my client to act as a speaker, asking for a certain fee. We, in turn, offered the organizers to pay the client for speaking at their venue.

To do this, I provided a list of speeches and other evidence of the speaker’s expert opinion (for example, media publications, YouTube videos, and podcasts), and the organizers paid my client 50 thousand rubles for the speech.



What to rely on when choosing an event to protect yourself
The check consists of several points:

Check for debts and criminal records. In the open access on Rusprofile you can enter the organizer's INN and check its reliability;
Reviews. There are few comments about business events on review sites. However, many forums include reviews in presentations. Upon request, organizers are also willing to provide their internal reviews. They share information about speakers who have spoken in previous years and who can be written to directly;
Support. The event should be accompanied by a manager who is solely responsible for its organization. If it is a major event, the manager should introduce the expert to the target audience of the forum. For example, hold a webinar to which guests of the upcoming event are invited. Such a webinar helps to warm up the audience's interest in the speaker in advance;
Contact base and mailing. The commercial proposal must contain an obligation to mail to the internal contact base. Also, when signing the contract, managers must give you the contacts of people who plan to attend this event. In the future, they may become leads, investors or buyers of your product;
A properly drafted legal contract is a prerequisite for participation. To protect yourself, you can agree on full compensation if there are 30% fewer people in the hall than stated or agreed upon in advance.