Better, therefore, to prefer local micro-influencers, with an active audience, who can really bring new customers to the business. We wrote an article about local creators a long time ago, you can read it here: bee-social.it/trovare-blogger-influencer-locali (article potentially not very updated, evaluate carefully). 4. We anticipated the importance of reviews , especially to enrich the Google profile card. Do you know why it is so important to get them? Because they contribute to the climb on search engines, but above all because people trust the opinions of others .
So if you have a local business and want to make bulgaria number data yourself known, you need to ask your customers to post honest feedback . One more piece of advice: you should respond to every review, even the negative ones, always using calm and friendly tones towards those who visited you. 5. Advertising on Google Ads and social networks To further increase your audience, you can opt for a series of campaigns on Google Ads and on the main social networks such as Facebook, Instagram, LinkedIn.
Advertising on Google Ads, in particular, is based on keyword optimization , geolocation and segmentation (for example, divided by age or interests) in order to get your message across to a predefined and interested audience. In particular, Performance Max Local campaigns allow you to achieve a series of geolocal objectives, also tracking the “walk-in” in the store, the request for directions on Google Maps, actual purchases in the store… Similarly, even on social media you can choose which target to reach by evaluating, again, location, interests, age and device to send advertising only to a target that is truly interested in the proposed activities.