It's time for one last tutorial! From this point on, you'll have a step-by-step guide to starting your makeup business by selling on Instagram. The steps to do so are:
Open an Instagram account for your makeup business.
Connect your Instagram account to your sales page.
Activate Instagram Shopping.
Take good photos of your products.
Create your product catalog on Instagram Shopping.
Work on a content calendar.
Promote your products on Instagram Ads.
Consider running an influencer marketing campaign.
Create dynamics with Instagram Live Shopping.
Let's learn more details about each point together.
1. Open a business account for your whatsapp data makeup business
Instagram allows companies to have an account with special features to promote their products and measure the results obtained with their publications.
In addition to having access to statistics to know how many people you have reached with your content, you will be able to know in which cities and countries they are located, the best times to publish and create advertising campaigns to capture the attention of users who are more likely to purchase your makeup products.
Tip : On our blog we have a text explaining how to open a business account on Instagram . Check it out!
2. Connect your Instagram account to your sales page
Having an online store is essential to facilitate the sale of makeup on Instagram . This way, you will not only offer a personalized and secure experience to your customers, but you will also have access to specific features of this social network for free!
3. Activate Instagram Shopping
Instagram Shopping is the feature that allows you to tag your products in posts and stories, with the aim of directing users to your online store so they can easily purchase them.
But you won't just have labels that include the name of the item and the price. You can also create a personalized catalog that will show the photos of your e-commerce, the descriptions and the promotions you have active. A great ally to sell more!
4. Take good photos of your products
Once you've mastered the technical part, it's essential that you spend time taking photos that highlight the features of your makeup products.
People who shop online don't have the opportunity to interact with items before purchasing, so brands need to have high-quality images to highlight all the details.