How to improve the "accommodation" rate of CITS? In the second half of 2024, you must know how to make good use of SMS m

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Every summer vacation, Kenting has always been a popular choice for Chinese people to vacation. However, this year's tourist season is extremely deserted, with the occupancy rate only about 50%. The main reason is that recent increases in labor costs and electricity prices have caused hotel room prices to remain high. In addition, Chinese people are traveling abroad in retaliation, which has greatly affected the domestic tourism market. Under such circumstances, how to increase the "accommodation" rate of domestic tourism in the second half of 2024 has become the primary issue for the industry.

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Why choose to use SMS for marketing?

Among many marketing tools, text messaging has become an ideal choice for businesses due to its immediacy and high read rate. Through SMS, operators can quickly deliver promotional information afghanistan whatsapp phone number and establish close contact with customers, thereby increasing customers' willingness to book rooms. Next, we’ll explore a few specific strategies for using SMS marketing to increase your occupancy rate.



Practical application of SMS to improve occupancy rate

Promotional offers: Sending promotional information to potential customers through text messages can effectively attract them to choose your hotel. For example, you can cooperate with nearby restaurants or attractions to launch limited discount meal coupons or give away free attraction tickets to make customers feel that the service is great value.
Limited upgrade plan: Limited upgrade is an effective strategy to attract customers to book early. For example, you can consider informing customers via text message that the first 50 guests who make a reservation during a limited period will receive a free trial of the in-room minibar service. Such a strategy can not only improve customer favorability, but also drive more people to book in advance.
Promote member activities: Promote member-specific activities or reward programs through text messages, which can enhance customer loyalty. For example, you can send regular text messages to inform members of some exclusive offers, such as doubled stay points, exclusive gifts or limited room upgrade plans, etc. This not only encourages customers to stay again, but also increases members' loyalty to the hotel.