What is vision?

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asimd23
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Joined: Mon Dec 23, 2024 3:23 am

What is vision?

Post by asimd23 »

Vision is the destination that a company wants to reach . In this sense, it establishes the parameters for business decision-making, the necessary investments and the way to define strategies.

Like the mission, the vision is fundamental to achieving an organization's objectives, since it determines the best path in the short, medium and long term to achieve the goals .

How to define vision?
To establish your company's vision, it is essential to take into account the following points:

The expected reach of your brand in the finland phone data next five years : do you want it to be recognized locally, nationally, regionally and internationally?
The essence of the business : which differential do you want to be a leader through? Design? Prices? Innovation?
The reason why they choose your brand and not another .
Finally, keep in mind that defining your vision should be done according to the budget you set for your business.

Tip : Learn more about entrepreneurial vision and how to use it to guide every step toward your goals.

What are values?
A company's values ​​are the principles of a business, which establish the ideal attitudes and behaviors expected of the organization's employees, managers, investors, suppliers and partners.

In other words, it refers to the conduct that the company must follow in achieving an objective.

How to define values?
The first thing to consider is that values ​​must be closely linked to your company's goals . They must also be relevant to your target audience.

In this sense, values ​​need to meet these two characteristics:

Be brief and direct , five to eight words to facilitate the understanding process.
Differentiate your company from the competition.
Once you have defined the principles, use them in all of your business processes : from hiring employees to defining strategies, including creating your business's code of ethics.

Examples of a company's mission, vision and values
To better understand how companies communicate these pillars of their organizational culture, we share some examples that will serve to clarify doubts and inspire you to write those for your new venture or rework those of your company.
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