It allows you to connect with a younger audience in a way that would not be possible with any other app or social network.
It is one of the most widely used platforms in the world (after Facebook, YouTube and Instagram). It is also the one that has achieved the greatest growth in recent years.
Using music makes displaying products more casual, spontaneous and entertaining for the audience.
Want to learn about a globally recognized brand that uses TikTok to sell? Crocs creates fun videos with trending songs and takes advantage of the opportunity to announce new products and launches.
How to sell on TikTok
For several months now, TikTok has started el salvador phone data offering advertising on its platform in several countries around the world.
TikTok Ads are still in beta (testing) phase and their features are a little different from the advertising we are more used to on social media.
TikTok advertising, which is managed through its platform called TikTok for Business , seeks to merge not only with the type of content that the social network itself produces, but also with the way it is consumed. In TikTok’s words: “Don’t make ads, make TikToks.”
The ad formats offered by TikTok, in addition to videos (of course), are hashtags and filters that can be sponsored by brands. It also offers an exclusive full-screen banner format, which has its limitations to avoid user saturation.
We share with you the success story of the North American brand Guess, which, on the one hand, created content on TikTok to promote a specific collection campaign and, on the other hand, used TikTok Ads to amplify it.
As you can see, TikTok is for selling. You can sell on TikTok online.
This campaign quickly achieved a great deal of interaction: people used the brand's sponsored hashtag ( #InMyDenim ) in their videos and participated in a Guess Challenge that consisted of showing a new look using a pair of jeans from the brand.
To encourage participation, the brand launched four sponsored videos performed by influencers, who showcased the Challenge. They also used the “Brand Takeover” format (full-screen banner) on the first day of the campaign to capture the attention of thousands of TikTok users as soon as they opened the app.
The result? The campaign went viral in no time, with users generating 5,550 videos and getting millions of views and comments!
Have you seen the potential of advertising on this social network? Although it is not yet available for all of Latin America (except in Brazil, Chile and Mexico, where it is already possible to create ads through its platform), some sponsored banners are already displayed in the “Trends” section.
It is a fact that very soon we will begin to see more advertising on TikTok and this will allow brands to exploit this social network even more.