How often does the “Google Dance” happen?

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Website updates . If you're making significant updates to your pages and posts, it's almost guaranteed that you'll see more volatility in your search rankings. Such changes could include: newly published page or post. Content updates for pages and posts. 301 redirect from old content to new content. Internal link building to pages or posts. Competitiveness . The more competitive the term, the greater the volatility. The name “Google Dance” has been used in the past to describe the time when a major update to the Google search engine index was implemented.


These major Google index updates occurred on average germany phone data every 36 days or 10 times per year. Unlike today, in the past an update did not proceed as a move from one index to another in one click. Today, however, is definitely a different story. Since Google, like any other search engine, depends on its customers - who provide authoritative and reliable results 24 hours a day, seven days a week - today updates, due to the fact that they constantly shuffle the cards, represent a problem serious.


To tell the truth, it must be said that although the term "Google Dance" has remained, in official terms since August 2003, the famous / infamous Google Dance as we understood it in the past no longer exists. Google now makes updates every week, with the bulk of the movement occurring on Mondays . During each month there will therefore be small changes due to the fact that the Google bot/spider is always running looking for new material.