For several years now, the presence of advertising for online casinos and online games has become much more noticeable on many websites aimed at different types of public. Online games and casinos are a booming sector, with a growth rate of 18% per year and covering users from 21 to 50 years old.
Marketing tactics tend to evolve according to the requirements of each sector, which is why a few years ago it would have been unthinkable to encounter such a large-scale advertising impact. Companies in the sector aim to expand the reach of casinos through innovative marketing tactics capable of guaranteeing success.
Entering the mobile user segment
The first step taken by the online casino industry was to consolidate its arrival on mobile devices. Typical casino games, such as poker or slot machines , everything that could only be enjoyed in a physical casino room, is now available in the palm of the hand of billions of people around the world and they only need to have a stable internet connection and a mobile device with the capacity to support an application specially designed to enjoy an entertaining gaming experience.
The arrival of mobile applications for online casinos and betting houses has a lot to do with the growth of that sector of applications, which grew by 58% according to figures collected in 2016. In addition, according to forecasts by the consulting firm AppAnnie, by 2021 mobile applications will generate revenues worth 139 billion US dollars and a large part of these profits will come from mobile games.
Social media as a positioning strategy
Social media aims to achieve instant interconnection between people around the world. Companies are south africa phone number aware of how this phenomenon works and have taken it upon themselves to use social media as a platform that allows them to improve the positioning of their websites and consolidate themselves by directly reaching the target audience they are looking for, given the ability to segment by age, tastes and interests that makes possible advertising and ad management tools such as Facebook Ads for Facebook and Instagram.
The versatility of social media and the immediate response that can be generated with a well-targeted campaign make them the ideal allies for bookmakers who are looking to position themselves definitively within the taste of millions of people who are fans of games of chance, betting, slot machines, roulette, table games and sports betting, the main attractions offered by casino operators. Once the right content is placed on social media, it has the potential to expand almost infinitely among millions of users.