What else should I pay attention to when choosing a domain name and TLD?

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ips for the right domain name
How do I choose the right domain extension?

That depends on what content the website has and where the focus should be. There are new geographical top-level domains such as .koeln, .bayern or .wien. They are suitable for companies that operate primarily locally: retail stores, restaurants, tourism companies, city magazines, local service providers, etc.

A second group malta phone data covers different industries, such as retail, insurance, real estate and technology. At DomainFactory we now have some interesting additional domain endings on offer: Smaller businesses can give their internet address a unique branding with .coffee, .fashion or .coach. Those in the IT sector can use .cloud, .digital or .tech. International companies can use top-level domains such as .global, .group or .world.

Are there more possibilities?

Yes, there are also suitable domain endings for educational institutions and schools such as .academy, .university or .education. If website operators want to point out the content in the URL of their website, there are .shop, .blog or .community, for example. Since many domains with these new TLDs are still available, now is an ideal time to register the desired domain for schools, universities or educational institutions. The demand for online educational offerings has never been greater than during COVID times. Online offerings can also be clearly differentiated from other offerings.


The name of the domain and the TLD should primarily suit your company and industry, your brand, what you do. It should also be memorable, but also easy to pronounce and type. Always pay attention to existing trademark rights. Hyphens and numbers in the Internet address are rather obstructive and usually require explanation. This can reduce the first good impression. Sometimes, keywords in the domain name that match your activity can help. Also make sure that your domain is also suitable for your email addresses. This way, you can adapt them accordingly if necessary. A branded email address, for example, is made up of the following: First name + last name@domain name.TLD

ngTLDs and search engines
Does this mean that I can improve my website's ranking in search engines with an ngTLD?

Not directly, but certainly indirectly. As Google has repeatedly confirmed, most search engines treat ngTLDs in the same way as other top-level domains. This means that the ranking of a website is not affected. However, the keywords in the Internet address can have an indirect influence on your position in the search results and the click behavior of users. When users search for certain terms on Google, Bing, etc. and then see them in the URL, they are more likely to click on these Internet addresses. It is therefore a psychological effect. The higher click rate means more visitors come to your website and your ranking improves in the long term.