Although we may generally refer to "seminar participants," the issues and information participants want to know vary depending on the seminar theme. Therefore, in order to provide information tailored to the interests and purchasing motivations of potential customers, it is necessary to segment customer data.
Send emails to the data organized in steps 1 and 2. If the recipient is a seminar whatsapp filter participant, you can send them an email with information that they might be interested in, such as a thank you for the seminar, information about the next seminar, or an introduction to the products introduced at the seminar.
In addition, sending step emails (sending multiple emails at regular intervals following a predetermined story) is also effective. By approaching multiple times, you can aim to strengthen customer interest, such as increasing seminar attendance rates.
summary
In this article, we have introduced the overview of lead nurturing and measures that can be started immediately without incurring any costs. However, it is true that there are management costs involved in considering and implementing such measures.