Ecommerce trends are the forecasts that experts, specialists, media and companies in the sector predict for this sector. Knowing them helps entrepreneurs continue to develop their business and guarantee its growth in the coming years.
E-commerce is one of the most dynamic sectors worldwide. That is why we must always be aware of the e-commerce trends that will set the direction of the sector.
To help you grow your business, this year number data we have compiled the main trends for e-commerce with the aim of showing you the way in which the industry is headed this year and aligning your business with it.
Before you continue, wait a second. If you don't know what e-commerce is or have questions that no one has been able to answer, we have an article on our blog that will help you become an expert. Don't hesitate to read it!
Now, let's get started!
Boost your brand by creating your own online store.
10 ecommerce trends for 2024
Increase in online shopping
Impact of brand experience
Collaborations as a marketing strategy
Live shopping growth
Augmented reality and artificial intelligence
Importance of omnichannel
Direct to consumer : without intermediaries
Chatbots for customer service
Social commerce
Microlending to add more payment options
Boost your brand by creating your own online store.
Let's briefly look at each of these ecommerce trends below.
1. Increase in online shopping
Despite market conditions, inflationary environment and geopolitical issues, online sales are expected to continue to grow throughout this year. According to Insider Intelligence , they are estimated to grow by 9.6% compared to 2023 and will represent 21.9% of total retail sales .
This e-commerce trend is also predicted for Mexico, as it is estimated that this year the percentage of online buyers out of the total population in Mexico will be 57%, reaching 60% in 2025, according to data from Statista . So if you have an online store, you are likely to see growth in your sales, and if you don't have one yet, then this is a good time to start selling online.
2. Impact of brand experience
As you grow your social media presence, open new communication channels like WhatsApp Business , chatbots, email, and phone—and, if applicable, have a physical store—maintaining control over each channel to ensure a consistent brand experience across each of them will become a challenge.
To achieve this, you will need to create strategies and guidelines that ensure that the way each customer interacts with your brand is consistent across every channel, so that every message, image or piece of content conveys your brand identity .
3. Collaborations as a marketing strategy
Another e-commerce trend that will continue to grow is collaborations with influencers due to the need to generate synergies with other actors to reach new and different audiences that can become customers.
Additionally, people nowadays want to connect with other users and not directly with a business, so the content you generate with influencers will be a way to achieve this. But you can also collaborate with clients, through reviews or testimonials about what you sell and show other people the benefits of your products or services.