Why Brands Should Collaborate with Live Streamers?

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Live-streaming is a unique way to communicate effectively with your audience and consolidate brand awareness. In this particular historical moment, live streaming can prove to be the winning tool. A good live stream can bring you sales worth tens of thousands of dollars in just one hour, which is hard to compare to any other Chinese e-commerce tool.

According to Alibaba, the conversion rate of the content on Taobao Live is 32%, which means for one million views, 320,000 items are added to the cart. Douyin, JD live, Wiya, and other live-streaming platforms are bringing very similar results.

live streaming session - douyin - chiense social media
There are different types of live streamers that you can collaborate with, to promote your products. There are many cooking accounts, where streamers show how to cook some dishes while using cooking appliances they promote. Then there are singers who hold online concerts and farmers who show themselves in the act of picking fresh vegetables ready for shipment.

Those lives record explosive growth in sales, as Chinese consumers don’t trust official promotion as much as they trust influencers showing the products and services in real time. In addition, live streaming platforms provide links to the items in shops promoted during the stream, so customers clink and shop right away.

To stay abreast, brands must be able to specialize and improve the bulgaria telegram number content of their live streaming. It is, therefore, necessary to start with the quality of the content to increase brand awareness and marketing of its products. In fact, users have increasingly sophisticated needs and require fun, informative, useful, and well-made content.

Short-video Platforms Leverage the Live-Streaming Function
As China goes into lockdown, due to the coronavirus, short-video apps like Douyin and Kuaishou have become important channels to interact with the world outside.

Douyin, China’s version of TikTok, users increased by 102% as people self-isolated. The use of Kuaishou likewise leaped by 98%. It’s a similar app from Beijing Kuaishou Technology, but predates TikTok and remains more popular in smaller cities as a sort of grassroots TikTok.


Douyin
Douyin (TikTok), the short-video social platform developed by Bytedance, has become one of the most popular mobile apps in the world, especially in China. 75% of users of this platform are Millennials and Gen Z, generations born between 1982 and 2003 (15-36 years), and mainly coming from first and second-tier cities. This category represents China’s new spending force as they don’t hesitate to satisfy their pleasures.

Douyin is the best tool to present a product to younger generations. Therefore, a business account in Douyin should exploit the link between customers’ daily life and its product, design a dramatic scene to present their relationship, and release the magic of the product.