Another contribution is the identification of opportunities to communicate and create content strategies. This is what is known as social listening or social mentoring , which is nothing more than applying data intelligence to listening processes in social media.
There is another really relevant contribution for organizations to achieve real differentiation in a saturated information environment. This is what the concept of data storytelling encompasses , which is the ability to tell a story from data.
As for blockchain , although it offers many advantages in the field of communication, one of the most notable is that it is a very powerful tool against fake news and hoaxes that brands suffer from, because it allows the authenticity of information and its origin to be verified immediately. The traceability that this technology provides is essential for this and for other issues such as the authorship of the content.
Threats are related to the circulation of fake news and hoaxes through oman number data different digital platforms. In this sense, organizations have algorithms as their greatest allies, since they can quickly monitor and detect a potential source of reputational crisis and companies can anticipate it. But, of course, it is also necessary that they have previously made every effort to protect their reputation and achieve bonds of trust with their stakeholders .
What two trends in the current communications landscape would you highlight?
I believe that there are two important ones: the generation of innovative and attractive content to connect with audiences is a clear trend, to which we must add another equally significant one: the segmentation of these messages based on the needs of each interest group. Both, in any case, must advance with the incorporation of powerful technologies that will allow