Packaging: Key in International Marketing

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Did you know that packaging can be key to the success of an international marketing strategy? Although we often overlook this aspect, the packaging of our products can have a significant impact on consumer perception and purchasing decision. According to a study conducted by market research company Ipsos, 72% of consumers say that packaging design influences their purchasing decision. That's almost three-quarters of consumers!

Packaging should not only be visually appealing, but it should also convey the brand's values ​​and identity. It should also be functional and practical, protecting the product during transport and storage. But how can we achieve all this?

An effective packaging strategy involves considering aspects such as colour, shape, materials used and the message you want to convey. For example, colour can evoke specific emotions and associations, while shape can south africa phone number communicate the functionality of the product. The materials used can also convey a message of sustainability or quality.

In this article, we will explore the importance of packaging in international marketing strategy and look at successful examples of brands that have made the most of this tool. Are you ready to discover how packaging can make a difference in your marketing strategy? Read on!


Introduction to Packaging in International Marketing: What is it and why is it relevant?

Packaging is much more than just a box that contains a product. It is a strategic tool that can make all the difference in a company's success in the international market. In this article, we will introduce you to the fascinating world of packaging in international marketing and explain why it is so relevant.

A powerful first impact
Imagine you are in a store and you are faced with two similar products. One of them has attractive and eye-catching packaging, while the other has plain and boring packaging. Which of the two do you think will catch your attention and spark your interest? You would surely choose the first one. And this is precisely what packaging can do for your products in the international market. It is your first chance to make a lasting impression on consumers and differentiate yourself from the competition.


A universal language
Packaging can also effectively communicate your brand values ​​and send a clear message to consumers around the world. Think of the Coca-Cola logo, which is recognized in every corner of the planet. Packaging can become a powerful marketing tool by conveying emotions, telling stories and creating emotional connections with consumers. Imagine the impact this can have on your brand!

Protection and functionality
In addition to its visual and communicative impact, packaging also serves an essential function: protecting and preserving the product during transport and storage. Appropriate packaging can prevent damage and ensure that the product reaches the consumer in perfect condition. In addition, good packaging design can facilitate handling and use of the product, improving the customer experience.