That's hundreds of millions of searches every day

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How Local SEO Works
In addition to Google's usual ranking factors, local search algorithms use three main factors to find the best match:

Relevance (the degree of correlation between the results of a business listing on Google and the words used by an Internet user in their query)
Distance (Google's estimate of how far the business is from the user performing a search)
Prominence (the importance that Google gives to a business for its potential customers)
Next, Google displays two types of results for local searches.

Tip: Remember that you can create a free Semrush account to follow along.

Perform Local Keyword Research
Keyword research for local SEO is the process of finding the keywords that people use when searching for local products and services.

Ranking for these keywords drives highly targeted local traffic to your site and helps you attract more customers.

That's because Google's autocomplete predictions depend partly on your location.

For example, if you are in Paris and you type "best tea rooms" into the search bar, you will get something like this:

Google autocomplete feature for tea room in Paris
So, to find interesting local keywords, start typing keywords related to your business.

For example, if you offer indonesia phone data English lessons, type “English lessons” to get a list of local keyword suggestions.

Like here:

English course toulouse autocomplete
And when you start adding local modifiers like "English lessons Balma" you get other useful keywords.

Like here:

English course with local modifier
Try new combinations of different local keywords. In no time, you should have a list of keywords for your local business SEO.

Use Google Keyword Planner
Google's Keyword Planner helps you find keywords for paid search campaigns.

But it's also a great way to discover new keywords related to your business.

Start by going to the “Find new keywords” section.