Abebooks - indication that the site is secure

[sharminakter]

Clearly indicate who wrote your content, fact-check it for accuracy, cite reputable sources, and avoid hiding content behind a wall of ads.

Keep in mind that it’s not just about content marketing .

In its Guidelines for Search Quality Raters, Google describes as untrustworthy "a shopping page that does not have a secure connection."

See here how Abebooks lets its consumers know that all transactions are secure in order to build trust:

It is also important to provide contact information on your website - especially for YMYL topics or online stores.

What is YMYL?
YMYL (Your Money or Your Life) topics can have a honduras phone phone data significant impact on the health, financial stability, safety, or well-being of readers. The most common YMYL topics are finance, medicine, and current events.

EEAT is important for YMYL SEO because misinformation on these topics can cause harm to:

People viewing this content
Others affected by those who viewed the content
Groups of people affected by the actions of those who viewed the content
Here are some examples to better understand what YMYL topics are according to Google:

Clear YMYL topics : tsunami evacuation routes, information on ongoing violence, information on purchasing prescription drugs
Topics that may be YMYL : weather forecast, car accident information, information on how often to change your toothbrush
Probably not YMYL topics : music award winners, local high school football game news, music video
There are many other YMYL topics. Google does, however, state that quality raters should use their best judgment to determine whether a page qualifies as YMYL content. In which case, those pages should have the highest levels of EEAT.