Communication has become an asset for businesses and it is easy to see a DIRCOM sitting on the Management Committee, in fact half of them already report directly to the CEO, according to the Study of Communication in Spain by the Association of Communication Directors. However, there are still many companies that do not have this area digitalized, because making a press release in Word is not digitalizing.
Thanks to our 10 years of experience in the United Kingdom, at Onclusive we know how to solve this digital gap. Specifically, with PR Manager, we help companies manage the entire external communication process on a single platform , from the creation of materials and planning for the press and social networks, to the management of relations with journalists and influencers, latvia number data through to the analysis of the performance of each action, knowing which media and journalist publish by being connected to the monitoring platform.
It is not very different from what happens in areas such as sales or marketing; any company needs to know what to do, how to do it and measure how it works. And communication is not very different. The Commercial Director and his commercial executives are not very different from a DIRCOM and his team.
The former sell products or services and need to know how much they sell and to whom. The latter “sell” brand image, corporate news, reputation, positioning and narrative and need to know how much they publish, where and what value they obtain.
A look at the communication structures in companies reveals a division into silos. For Onclusive, this is a thing of the past and we are committed to breaking down walls and creating an interconnected ecosystem on a single platform for greater work efficiency. A communicator must be able to work more in less time and on less devices.
Just one example: How many companies have outdated press rooms on their web? How many don't even have one at all? What would happen if this work platform helped create and update content in an integrated way without having to do all that manual and cumbersome work?
At Onclusive we want to contribute to reshaping the communications area of companies and offer them high added value solutions.
Pick and shovel (and PR Manager).