It is PageRank that has made Google such a unique search engine.
The first PageRank patent was filed in September 1998. It became the original algorithm used by Google to calculate the importance of a web page.
In a nutshell, Google was born from the idea that information on the web could be ranked based on the popularity of a page's links. The more links pointing to a page, the higher it should rank.
In 2000, Google launched the Google Toolbar. This was one of the most important milestones in the history of PageRank. It allowed users to see the score of any page.
This is how SEO specialists began to focus on increasing PageRank as a means of improving site rankings.
For many people in the early 2000s, the goal was to get as finland phone data many links as possible. And that was from web pages with the highest PageRank possible.
This is how PageRank manipulation began, including by exchanging money for links. Links were placed in unnatural locations and in bulk.
An Updated PageRank Patent
The original PageRank patent from 1998 expired in 2018 and, to the surprise of many, was not renewed.
Around the same time, a former Google employee confirmed that the original algorithm had not been used since 2006.
But that doesn't mean PageRank is dead. Far from it.
The Introduction of the Google Toolbar
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