The Official History of the Marketing Mix

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Price: Pricing strategy is essential to position the product in the market. It is important to determine a price that is competitive and at the same time allows for economic benefits. To do this, it is necessary to analyze production costs, competitor prices and the value perceived by consumers. An effective strategy may be to offer promotional prices during the launch to capture the public's attention.


Place: Proper product distribution is essential to effectively reach the target audience. It is necessary to select the most suitable distribution channels, whether through physical stores, online sales or malta phone number distributors. In addition, it is important to ensure proper availability and visibility of the product at the points of sale.

Promotion: Promotion is key to raising awareness of the product and generating interest in consumers. It is necessary to use different marketing tools such as advertising, public relations, digital marketing and social media. An effective strategy can be to offer free samples, discounts or promotional gifts during the launch.

In short, the Marketing Mix is ​​an essential tool in product launches. The right combination of marketing variables allows companies to achieve success in the market and stand out from the competition. Market analysis, product differentiation, pricing strategy, appropriate distribution and effective promotion are key elements for a successful launch.


The Marketing Mix for Startups: How to apply the 4 fundamental elements

Since its creation in the 1960s, the Marketing Mix has become a fundamental tool for any marketing strategy. The 4 key elements: product, price, distribution and promotion, have been considered as the pillars of any successful marketing plan.

But what about startups? Should they follow this “official story” of the Marketing Mix to the letter? The answer is not as simple as it seems.

An analogy to reflect on?
Let's imagine that the Marketing Mix is ​​like a cooking recipe. By following the steps to the letter, we will obtain a delicious and well-presented dish. However, what happens if we want to innovate and create a unique dish that surprises our diners? This is where startups come into play.