Personalized subject lines in email marketing campaigns

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The platform allows you to add dynamic content to your subject line, including the contact name. If their names are not captured in your database, you can use fallback options like "Friends" or "Levels."

You can learn more about this platform in our kenya phone number Constant Contact review.

26. 58% of donors prefer to talk to individuals within the nonprofit organization rather than the brand itself.
People are more likely to trust and connect with other individuals than with faceless organizations. This method is particularly effective in email fundraising.

For example, in an email campaign, the message might come from a specific team member rather than a general organizational email. You can even set up a professional email using your team members' names (such as [email protected]) to add a more personal touch.

WPBeginner’s Email Signature Generator
In addition, you can use our free tool to create a custom, personal email signature. This allows you to design a professional email signature that showcases your name, job title, and profile picture so users can see the email is from a real person and not a bot.

27. Donors respond best to hopeful messages (41.5%), followed by aspirational messages (27.3%), fear-based messages (15.5%) and guilt-based messages (10.3%).
Donors responded best to hopeful messages (41.5%), followed by wish-based messages (27.3%), fear-based messages (15.5%) and guilt-based messages (10.3%).
Messages of hope and aspiration inspire donors by showing them the potential positive impact of their donation rather than focusing on negative consequences or guilt.

For example, instead of saying "Without your help, children will go hungry" (fear-based), a more effective message might be "Your donation can help provide nutritious meals to children in need" (hope-based). This approach emphasizes solutions rather than problems.