Google Ads and Microsoft Ads Benchmarks for Every Industry

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Marketers and business owners constantly ask us how they can make sure they’re doing a good job with their advertising, and rightfully so. Because sure, your conversion rate may have increased compared to last month, but is it a good conversion rate ? Are your competitors doing better? Worse? And that’s especially important to know when it comes to Google Ads , Bing Ads, and other types of search advertising. As one of the most effective paid media channels, it’s also one of the most competitive, so it’s important to keep your metrics up to par. WordStream by LOCALiQ is known for its digital advertising mint database benchmark reports , and this year, we’ve dug into the data again to bring you the 2022 Microsoft and Google Ads benchmarks — now in a new interactive format that makes it even easier for you to see your business’s metrics. The report breaks down key performance metrics for more than 20 different industries, along with key takeaways and tips for improving your performance.

Contents hide
1 Report overview
2 2022 Search Advertising Benchmarks, All Metrics
3 Average Cost Per Click for Search Ads by Industry
3.1 What is your cost per click?
4 Average Search Ad Click-Through Rates by Industry
4.1 What is your click-through rate?
5 Average Conversion Rate for Search Ads by Industry
5.1 How is your conversion rate?