Select your campaign objective

[rifathasan]

Facebook offers three categories of campaign objectives: Awareness, Consideration, and Conversion .

facebook campaign objectives
Awareness
Brand recognition
Reach
Consideration
Traffic
Engagement
Application installations
Video views
Lead generation
Messages
Conversions
Catalog sales
Store traffic
As for which objective to choose, it depends women database on what your offering is and who you're targeting. Ultimately, you want to have a full-featured Facebook advertising strategy where you create different campaigns for each stage of your funnel, but to help you choose the objective that's best for a given campaign, this diagram can help :

facebook ad objectives based on funnel stage
Please note that if you choose a conversion campaign, you will need to install the pixel and set up web events.