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Highlight people, not just products Anne-Marie Burrage, owner of an independent creative marketing agency, showed me how she recently tripled an already good return on ad spend for a national butcher shop chain. She believes that the most important thing is to respect the nature of advertising media. Just "selling" your product online may not be effective, she said. We must always remember that the platform we are using here is a "social" network, not a standard advertising platform. The company advertised with static images of its products, earning a four-to-one profit for every dollar spent on advertising. Well, pounds, because they're in the UK. Not bad, but not the best they could get. a short video of a team member talking about one of the product packages,” says Annemarie.

The ad spoke directly to their ideal customer and showed a more personal side of the business by getting to know the butcher himself, building trust in the brand. Advertising Strategy-Butcher Shop Advertising. It’s your people, not your products, that build brand credibility on social media. This is the same type of product shown in a static image ad. But by india phone number list creating authentic, relatable experiences that involve the people behind the brand, the company has made huge gains in performance. He said this particular ad appeared within a week of airing and had seen an increase in sales so far compared to last year. Advertising strategy-advertising renderings. Relevant video ads nearly doubled the brand's sales. It’s important to use a language your customers speak and engage with, adding that there are three things you need to know for this strategy to work: Know who your product or service is for: We have a double-check process to ensure customers are truly Understand who their target audience is.

This guide will help you find your target audience. Understand the buyer’s journey: Understand where your customers are in the buying journey and create campaigns that move them smoothly through the pipeline from awareness to conversion. Know how to test. It’s critical to continually test different creatives at different stages of the pipeline and replicate them for different audiences. - gave me two additional tips on how to make this ad more successful. "So far, we've found that short text works better than long text," she said. If possible, include five-star reviews; this will again increase the trust and authority of the brand. Become more data aware. Over the past few years, we have seen a significant increase in concerns about privacy and data protection.