But you have the arguments to make your management whatsapp data understand that generating leads via the Internet is an inexpensive way to find new customers, especially if you outsource it. You can indeed start with a pilot campaign to see the results, and go on the offensive if it is positive.
You should know that the return on investment of lead generation campaigns on the internet is usually very good. This is explained by the cost. Indeed, they often cost you the same amount regardless of the number of leads generated. And the longer the campaign lasts, the higher the conversion rate! In the end, what is called the CPL (Cost per Lead) is one of the lowest. Compared to many other methods of acquiring prospects, it is the most profitable.
A statistic is quite edifying; most companies only capture 40% of the traffic on their brand name. The rest dissolves between ads, competitors, and other results. With a good lead generation campaign, your site will rise for more requests, and you will inevitably acquire more visibility.
You can also easily conquer new markets this way, or solidify your position in your markets.
The most difficult thing for companies today is that purchasing behaviors have changed drastically. B2B purchasing cycles are still long, but more than 70% of purchases start with an internet search. If you are not there from the start, you are unlikely to find your way around at the end.
Lead generation makes it very easy to adapt to changes in purchasing behavior. Past changes, of course, but also future ones. Who knows what the new trends on social networks will be in the coming years? Having a lead generation partner means being sure to be at the forefront at all times!