While headers won’t bump you into first place automatically

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Every component counts. So, here are some best practices to get the most out of your headings: Only Use One H1 Per Page We told you that Google will sometimes use your H1 as a meta title in your search results. While you can avoid this by writing your own title tag, it helps to make your H1 as informative as possible.


This way, if Google does use it, the header acts as a secondary title tag. That said, Google poland telegram number list has stated that there’s no issue with having multiple H1s on a page. So, if you have more than one, you won’t get dinged for it. However, additional H1s can make it seem like you’re moving onto a new topic, confusing your readers. Use Keywords in Your Headers Keyword research is essential for SEO since it shows you what people are searching for when trying to find your website.


Realistically, you should have a shortlist of top-ranking keywords that work well for your industry. When developing content, you should incorporate as many keywords into your headers as possible. But remember: they should fit in organically rather than stuffing them in. Google tends to punish sites for keyword stuffing, so avoid it altogether. Again, this tactic comes down to how Google indexes your pages. The algorithm scans the headers, so adding related keywords helps reinforce the content and prove its relevance.