Insights are an essential part of this profile analysis and can

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Direct the next marketing steps. This awareness is only achieved with a broader knowledge of the consumer profile. For example, if the consumer does not watch TV, it is possible to conclude that this is not the best communication channel for your brand. A COMPLETE GUIDE TO VISUALLY COMMUNICATE COMPLEX DATA What are the Best Tips to Have a Good Empathy Map? Here are some tips for you and your team to make the best use of the Empathy Map: Start with the OBJECTIVE section Define WHO the Empathy Map persona will be and a goal (something they need to DO).


Respect the order of sections After you have clarified the goal, work clockwise around the screen, starting portugal telegram number list with “What do they see?” to “What do they hear?” Only proceed after you have finished the sections on the outside. This is because this part of the process focuses on the observables (things they see, say, do, and hear). This gives you a chance to imagine what the customers’ experience would be like, i.


e., what “they seem to be like”. Take your best guess Only after you have completed the outer part, focus on what is happening inside their head. The Big Head is one of the most critical aspects of the Map design because the idea is to imagine what it is like to be inside someone else’s head. This is the main strength of the exercise, and also the most challenging part, because you can’t observe what someone is thinking, but only infer or try to guess.