Some big brands even buy billboards, television commercial time

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Step Seven: Launch the Minisite & Drive Traffic Now is the time in the process where you’ll actually launch your microsite. This is a big deal, as it means your idea is fully out into the world. Since you won’t be focusing too heavily on search optimization, try sending traffic to it with paid ads, social media marketing, email blasts to your brand’s main list, or whatever else your marketing team comes up with.


And more to hype consumers up. Step Eight: Wait Out the Duration This part is less buy venezuela telegram database exciting, but waiting out the duration of the campaign is important. By the end, the main focus of your microsite will come and go. Maybe that event you were drawing attention to is over or you’ve given away the sweepstakes item to a few lucky winners.


Perhaps the product you were pushing is long gone or the excitement is over. Whatever you’re waiting on to happen, let it happen. Step Nine: Take It Down Finally, you’ll want to take your minisite down after an extended period of time. Keeping it up just competes with the traffic of your main brand website, which can be a bit of a pain in terms of long-term marketing.