Negative keywords are essentially the phrases you don’t

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For brick-and-mortar companies, using these keywords is an important way to ensure customers in your local community are able to find your website. Many times, digital agencies refer to the use of geo-targeted keywords as local search marketing. Negative Keywords Finally, there are negative keywords. These only really apply if you’re using Google AdWords for pay-per-click (PPC) advertising, as the platform allows you to select specific terms to avoid showing paid ads for.


Want to show up relating to your website. They aren’t ones you would include on uae telegram number list your website or in your content. Rather, they’re just good to be aware of so that you can keep from wasting ad spend on your PPC ads showing up for unrelated topics. Need an example? Let’s say you sell furniture pieces. You wouldn’t want people looking for video game consoles to land on your website when all you’re offering is console tables, right? This would be an example of a negative keyword situation.


How to Find Keywords (and How to Choose the Best Ones) Finding the right keywords for your content marketing isn’t as difficult as you might expect. In fact, the process is usually very simple. Step One: Think About Your Audience Before you can start finding keywords, you need to think about the people who are eventually going to see your content. How do they normally look for information? What topics are they most interested in? How does your product or service make their daily lives easier or fulfill a need? Once you have a good idea, you can jot down a few topics to start researching.