With the end of the year coming comes the need to plan strategies for the following months. That's why we're giving you a guide on how to create a successful marketing plan for 2022. 2021 was a challenging year due to the pandemic, and next year we'll probably continue to live in Covid mode. Read on to find out what steps you should take.
What should a marketing plan include?
There are no specific rules on what a marketing plan should include , they can have different elements depending on your company, channels you use, and more. Some basics are:
Vision and mission: In all marketing elements you must include a mission and a vision, so everyone knows what the basis of the business is.
SWOT analysis: the strengths, opportunities, weaknesses and threats of your project and campaign, both internal and external. Knowing this will make the difference between success and failure.
Competitor analysis: this will help you understand what you are doing and how you can stay relevant, but more importantly, how to innovate.
Tactics: The ones you'll use in your plan, such as promotions, paid channels, social media, and more.
Timeline: from posting schedule to product launch dates. This helps to keep things organized.
Metrics or KPIs: Defining the key performance indicators that will help you measure success is a key aspect. An example might be getting 1,000 new subscribers by mid-year.
Budget: Last but not least, you should indicate in your marketing plan how chile telegram lead you expect or can spend. And what your expected return on investment will be.
You can also add strategies to sell more after Christmas . This way, your business can get through January with good numbers.
Guide on how to create a successful marketing plan for 2022
The year has come to an end, it has been two rather complicated years due to the Covid-19 pandemic. This has led the world to a faster digitalization than expected, but it has also created greater awareness about many aspects, such as the environment and privacy. These are all elements that you should consider for your 2022 marketing plan.
Look back before you start
If you wrote a marketing plan for 2021, you should review it with your team. See what worked and what didn't, so you can make informed decisions. Look at what you did well, what goals you met, so you can use your time and money wisely next year. Because you'll know which channels were most effective, among other details.
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You need to look at the numbers, see if you are satisfied with your sales, if you reached your goals, if your customers know you, if your campaigns had a good ROI (Return on Investment). Evaluate the results of your campaigns and you will have a better idea of what to do in the future.
Some things to look out for in the 2021 strategy are:
What worked?
What didn't work?
What were the most significant achievements?
What areas need improvement?
What does your performance data say?
Define your audience
It may be that in last year's plan you already defined who your audience is, but their needs may have changed, so you have to redefine your audience according to their current situation.
You may not have defined your buyer persona yet, so now is the time to do so. Review each customer’s journey. Stick to the most effective channels so you can optimize your tactics based on what works best.
You could always try using a new channel, for example, not all companies have profiles on TikTok, you can start using it in your strategy if your audience is there. Don't do it just for the sake of fashion.
Talk to your customers to get to know them better, share with them on social media. Conduct polls on Instagram, post tweets asking for their opinion, use the comments section to chat with them.
Take into account the trends
In its most recent Think With Google post on how to plan your marketing strategy for 2022, Google says that brands should approach their strategies taking into account digitalization, privacy, and sustainability.
Digitalization: The pandemic accelerated digitalization, Google says that “the transformation of digital marketing is a priority for companies in 2022.” They recommend that to achieve this you rely on your own data, on comprehensive measurement with predictive models and that you must be agile to adapt to changes.
Privacy: This year was marked by changes in privacy regulations and the disappearance of third-party cookies. Privacy is a priority, brands must respect the rules and be up to date with the laws.
Sustainability: Your company should seek to create concrete actions, they should be ecological, but without much effort.